Donald Trump is polling strongly as a presidential candidate, but new data published by Politico Magazine indicates he may be on shaky standing as a brand.
While Trump's business relies on wealthy customers who have the money to patronize his luxury hotels, resorts, and golf courses, a recent American consumer opinion survey noted plunges in the association of "Trump" with categories like "prestigious," "upper class," and "glamorous" ever since The Donald started running for president. Trump's brand also lost holds on "leader," "dynamic," and "innovative" while making gains in "traditional" — a negative category in the luxury business as spam and Idaho potatoes are also considered "traditional" by consumers.
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