No longer will television ratings be restricted to data gathered from Nielsen "boxes" in select homes; the measurement information company will now look at streaming as well as conversations on Twitter and Facebook, Mediaite reports.
The new social media system is called "Social Content Ratings," and will measure conversations continuously, rather than only when a show airs. In its deal with Facebook, this means that Nielsen will receive data on conversations about TV shows even when they are mentioned in posts that aren't marked "public."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Magazine solutions - February 7, 2025Puzzles and Quizzes Issue - February 7, 2025
-
Magazine printables - February 7, 2025Puzzles and Quizzes Issue - February 7, 2025
-
Hands-on experiences that let travelers connect with the cultureThe Week Recommends Sharpen your sense of place through these engaging activities
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
-
Rupert Murdoch loses 'Succession' court battleSpeed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
-
Bitcoin surges above $100k in post-election rallySpeed Read Investors are betting that the incoming Trump administration will embrace crypto
-
Enron mystery: 'sick joke' or serious revival?Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
-
US charges Indian tycoon with bribery, fraudSpeed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
