Donald Trump has earned nearly $2 billion worth of free media attention
Donald Trump's name may be everywhere in the media these days, but that isn't because he's devoting a lot of his campaign funds to publicity. Actually, The New York Times reports, Trump has spent less on television advertising than any other major candidate this election. That's because Trump has so heavily dominated earned media — "news and commentary" on TV, in print, and on social media — that he doesn't really need to bother:
All the press Trump is earning isn't good press, of course. Still, his impressively high earned media take and his impressively low expenditures on television advertising may offer some evidence that maybe all press is good press — at least when it comes to cutting campaign costs.
Read the full story at The New York Times.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Putin's sham election
Opinion Protest votes show Russian dissent still simmers
By Susan Caskie Published
-
6 inviting homes with rental units
Feature Featuring a restored Victorian home in Illinois and ocean-view windows in Nova Scotia
By The Week Staff Published
-
Keith O'Brien's 6 must-read books about significant moments in sports history
Feature The best-selling author recommends works by Laura Hillenbrand, Jonathan Eig and more
By The Week US Published
-
Laurence Fox suspended by GB News after 'unacceptable' Ava Evans comments
Speed Read Broadcaster issues apology after actor goes on a tirade during a live interview with Dan Wootton
By Arion McNicoll, The Week UK Published
-
Fox News apologizes to Gold Star family for false story Marine Corps called 'disgusting'
Speed Read
By Peter Weber Published
-
Tucker Carlson Tonight is being replaced by Fox News Tonight
Speed Read
By Catherine Garcia Published
-
Judge delays Fox News-Dominion defamation trial start, reportedly to allow settlement talks
Speed Read
By Peter Weber Published
-
Judge orders Dominion lawsuit against Fox News to go to trial
Speed Read
By Justin Klawans Published
-
Fox News seeks gag order for producer who claims she was coerced to mislead in Dominion deposition
Speed Read
By Peter Weber Published
-
Lawsuit documents: After 2020 election, Tucker Carlson said he hates Trump 'passionately'
Speed Read
By Catherine Garcia Published
-
Rupert Murdoch gave Jared Kushner 'confidential information' on Biden ads, debate strategy, Dominion says
Speed Read
By Peter Weber Published