Fresh off the hullabaloo over his latest music video, Kanye West has another big announcement to make: More Yeezy gear is coming your way.
After a contentious relationship with Nike, West teamed up with Adidas in late 2013 and released his Yeezy 750 Boost and Yeezy 350 Boost sneakers in 2015. The kicks became an immediate sensation — so popular, in fact, that the 750 model recently sold out in just 13 seconds. Inspired by that success, Adidas and West announced Wednesday that they will extend their partnership to include apparel and accessories in addition to shoes.
In a press release Wednesday, Adidas called West a "creative pioneer" and said the "unprecedented new alliance [between the rapper and the company] makes history as the most significant partnership ever created between a non-athlete and an athletic brand. It will redefine the future." The collaborative effort will field a dedicated team at Adidas to lead the Yeezy project.
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Adidas and West have entered a "long-term" partnership, the release states — so there’s still time for you to somehow worm your way into the Kardashian-Jenner clique and snag yourself some Yeezy swag.
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