Facebook is dipping its toe into the TV-streaming waters, The Wall Street Journal reports. People familiar with the decision told the Journal that the social media giant is contemplating challenging a space dominated by Netflix and Hulu with a TV app for "television set-top boxes" like Apple TV. Facebook is also looking to license its own original video content.
"Facebook said last summer that its main advertising platform, the Newsfeed, is running out of advertising inventory," Axios writes in its analysis. "To increase revenue, they introduced new video features and began testing video mid-roll ads and Instagram story ads. While these features could help Facebook combat what is supposed to be a slow growth year, a long-term content licensing strategy will present a more sustained approach to capturing part of the $70 billion TV ad market."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Libya's 'curious' football cup, played in Italy to empty stadiumsUnder The Radar 'Curious collaboration' saw Al-Ahli Tripoli crowned league champions in Milan before a handful of spectators
-
What taxes do you pay on a home sale?The Explainer Some people — though not many — will need to pay capital gains taxes upon selling their home
-
Schools: The return of a dreaded fitness testFeature Donald Trump is bringing the Presidential Fitness Test back to classrooms nationwide
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance mergerSpeed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profitsSpeed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new highSpeed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliablespeed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
