Fox News is retiring its longtime marketing slogan, "Fair & Balanced." New York's Gabriel Sherman reported the change Wednesday, tying it to the network's efforts to establish itself outside of its late founder, Roger Ailes, who was ousted last summer amid sexual harassment allegations. A Fox News spokesperson confirmed the network is dropping the slogan, but noted the change "won't affect programming or editorial decisions," Sherman reported.
A Fox News insider explained the phrase was canned because it had been "mocked," while another executive said it was because it was "too closely associated with Roger." Ailes introduced the slogan when he founded the network back in 1996. Sherman noted the line grew into a "quasi-religious doctrine among Fox's anchors and viewers" over the years, which is why its abandonment is so "significant."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Will Donald Trump wreck the Brexit deal?Today's Big Question President-elect's victory could help UK's reset with the EU, but a free-trade agreement with the US to dodge his threatened tariffs could hinder it
-
Marine Le Pen's fake jobs trialThe Explainer The far-right French leader could face a fine, jail time, and a five-year ban from public office if found guilty of embezzlement
-
How to earn extra cash for ChristmasThe Explainer The holiday season can be expensive but there are ways to bolster your festive finances
-
Boeing machinists approve contract, end strikeSpeed Read The company's largest union approved the new contract offer, ending a seven-week strike
-
US economy still strong in final preelection reportSpeed Read It grew at a solid 2.8% annual rate from July through September
-
Boeing machinists reject deal, continue strikeSpeed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
-
Ports reopen after dockworkers halt strikeSpeed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
-
Disney and DeSantis reach detenteSpeed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
