Fox News is retiring its longtime marketing slogan, "Fair & Balanced." New York's Gabriel Sherman reported the change Wednesday, tying it to the network's efforts to establish itself outside of its late founder, Roger Ailes, who was ousted last summer amid sexual harassment allegations. A Fox News spokesperson confirmed the network is dropping the slogan, but noted the change "won't affect programming or editorial decisions," Sherman reported.
A Fox News insider explained the phrase was canned because it had been "mocked," while another executive said it was because it was "too closely associated with Roger." Ailes introduced the slogan when he founded the network back in 1996. Sherman noted the line grew into a "quasi-religious doctrine among Fox's anchors and viewers" over the years, which is why its abandonment is so "significant."
The network's new go-to tagline is "Most Watched. Most Trusted."
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