Fox News is no longer 'Fair & Balanced'
Fox News is retiring its longtime marketing slogan, "Fair & Balanced." New York's Gabriel Sherman reported the change Wednesday, tying it to the network's efforts to establish itself outside of its late founder, Roger Ailes, who was ousted last summer amid sexual harassment allegations. A Fox News spokesperson confirmed the network is dropping the slogan, but noted the change "won't affect programming or editorial decisions," Sherman reported.
A Fox News insider explained the phrase was canned because it had been "mocked," while another executive said it was because it was "too closely associated with Roger." Ailes introduced the slogan when he founded the network back in 1996. Sherman noted the line grew into a "quasi-religious doctrine among Fox's anchors and viewers" over the years, which is why its abandonment is so "significant."
The network's new go-to tagline is "Most Watched. Most Trusted."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Nigel Hamilton's 6 inspirational books for fellow writers
Feature The award-winning author recommends works by John Banville, Ann Patchett, and more
By The Week US Published
-
The winners and losers in Gaetz's rise and fall
The Explainer The implosion of Donald Trump's first pick to run the Department of Justice was part fluke, part feature and part forecast of the president-elect's incoming administration
By Rafi Schwartz, The Week US Published
-
6 outstanding homes for under $600K
Feature Featuring heated concrete floors in New Mexico and an outdoor movie screen in Washington, D.C.
By The Week Staff Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published