You can now order from Target with the sound of your voice

Target.
(Image credit: Justin Sullivan/Getty Images)

Target is the latest big-box retailer to pick sides in the war of voice assistants, and it's choosing Google.

Target shoppers across the continental U.S. can now order everything from toilet paper to children's clothing with the sound of their voice, Google announced Wednesday. Walmart, Home Depot, and Costco have already joined the tech giant as it competes with the Amazon Echo and its dominant market share.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up
Latest Videos FromThe Week

Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.