You can now order from Target with the sound of your voice
Target is the latest big-box retailer to pick sides in the war of voice assistants, and it's choosing Google.
Target shoppers across the continental U.S. can now order everything from toilet paper to children's clothing with the sound of their voice, Google announced Wednesday. Walmart, Home Depot, and Costco have already joined the tech giant as it competes with the Amazon Echo and its dominant market share.
Starting today, shoppers can yell out what they need from Target, and their Google Home device will have it shipped to their front door. It's similar to a voice-ordering system Walmart rolled out with Google earlier this year.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
More improvements on the process are expected in the next year, Google announced. Users will soon be able to link Target.com accounts and the store's proprietary REDCards directly to Google, as well as pick up orders in-store instead of waiting on a shipment.
The Google Home will also pick up on users' habits to make smart shopping choices. As Business Insider explained, if you tell Google Home to order shampoo and the device is linked to both Target and Walmart, it will know where you usually order shampoo from and choose that store.
Suburbanites, rejoice!
-
Political cartoons for January 18Cartoons Sunday’s political cartoons include cost of living, endless supply of greed, and more
-
Exploring ancient forests on three continentsThe Week Recommends Reconnecting with historic nature across the world
-
How oil tankers have been weaponisedThe Explainer The seizure of a Russian tanker in the Atlantic last week has drawn attention to the country’s clandestine shipping network
-
‘One Battle After Another’ wins Critics Choice honorsSpeed Read Paul Thomas Anderson’s latest film, which stars Leonardo DiCaprio, won best picture at the 31st Critics Choice Awards
-
Son arrested over killing of Rob and Michele ReinerSpeed Read Nick, the 32-year-old son of Hollywood director Rob Reiner, has been booked for the murder of his parents
-
Rob Reiner, wife dead in ‘apparent homicide’speed read The Reiners, found in their Los Angeles home, ‘had injuries consistent with being stabbed’
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
