You can now order from Target with the sound of your voice


Target is the latest big-box retailer to pick sides in the war of voice assistants, and it's choosing Google.
Target shoppers across the continental U.S. can now order everything from toilet paper to children's clothing with the sound of their voice, Google announced Wednesday. Walmart, Home Depot, and Costco have already joined the tech giant as it competes with the Amazon Echo and its dominant market share.
Starting today, shoppers can yell out what they need from Target, and their Google Home device will have it shipped to their front door. It's similar to a voice-ordering system Walmart rolled out with Google earlier this year.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
More improvements on the process are expected in the next year, Google announced. Users will soon be able to link Target.com accounts and the store's proprietary REDCards directly to Google, as well as pick up orders in-store instead of waiting on a shipment.
The Google Home will also pick up on users' habits to make smart shopping choices. As Business Insider explained, if you tell Google Home to order shampoo and the device is linked to both Target and Walmart, it will know where you usually order shampoo from and choose that store.
Suburbanites, rejoice!
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Kill the Boer: Elon Musk and the anti-apartheid song
Under the radar Billionaire reignites controversy by linking South African 'struggle song' to 'white genocide'
By Elizabeth Carr-Ellis, The Week UK Published
-
Critics’ choice: Restaurants worthy of their buzz
feature A fun bistro, a reservation worth the wait, and a modern twist on Mexican dishes
By The Week US Published
-
Film reviews: Snow White, Death of a Unicorn, and The Alto Knights
Feature A makeover for Disney’s first animated feature, greedy humans earn nature’s wrath, and a feud between crime bosses rattles the mob
By The Week US Published
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
By Peter Weber, The Week US Published
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
By Peter Weber, The Week US Published
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
By Peter Weber, The Week US Published
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
By Peter Weber, The Week US Published
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
By Peter Weber, The Week US Published
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
By Peter Weber, The Week US Published
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
By Rafi Schwartz, The Week US Published
-
'Wicked' and 'Gladiator II' ignite holiday box office
Speed Read The combination of the two movies revitalized a struggling box office
By Peter Weber, The Week US Published