Facebook users will soon be able to opt out of the platform's browser data collection, Facebook CEO Mark Zuckerberg announced Tuesday.
Facebook gathers users' web browsing history — information that the company then uses to sell targeted ads — but an upcoming feature will allow users to delete the data and decline to allow Facebook to collect it again, reports Recode.
Facebook's data collection methods were heavily criticized after a third-party data firm, Cambridge Analytica, improperly used user data for political ads. The "clear history" feature is one of the first major updates to the platform since the scandal. The platform has made changes to its privacy policies, but has not yet allowed users to restrict the amount of data Facebook collects.
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At Tuesday's annual developer conference, Zuckerberg also announced that Facebook would be introducing a series of features to make the platform more conducive to dating. The features, intended to aid in "building real long-term relationships — not just hook-ups," will allow users who aren't friends on Facebook to contact one another through separate, dating-centric profiles. Read more at Recode.
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