Chick-fil-A to start testing meal kits

(Image credit: Mandel Ngan/AFP/Getty Images)

last updated 24 July 2018

Do you like chicken? Like, really like it? Like it so much that you will go to Chick-fil-A for lunch, fill up on nuggets, then purchase a meal kit so you can make yourself some chicken at home for dinner?

Then you're in luck. On Monday, Chick-fil-A announced that from late August through mid-November, customers in the Atlanta area will be able to go to 150 different locations in the city and pick up a meal kit. Each one will cost $15.89 and serve two, with meals including chicken flatbread, crispy dijon chicken, chicken parmesan, chicken enchiladas, and pan-roasted chicken, with kale salad and macaroni and cheese sides.

Chick-fil-A promises these should take 30 minutes or less to prepare, and it's possible that one day, these items will make it to the restaurant's menu. Restaurant consultant Aaron Allen told CNN he's pretty sure this is just a publicity stunt, because it doesn't make a lot of sense for Chick-fil-A to offer these meal kits, but advertising executive Austin Wright said the company would have spent a lot of money on this one piece of marketing. "This is an attempt for them to increase the average ticket size," he said. "People can only buy so many chicken sandwiches."

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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.

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