Apple reportedly plans to launch a 'Netflix for games'


Apple is reportedly in the early stages of planning a video game subscription service.
A service from Apple that "would function like Netflix for games" is in the works, Cheddar reports. While specific details, including a price point as well as what kinds of games would be included, remain unclear, the service would offer a "bundled list of titles," and Apple evidently began to speak with developers about it last year.
Additionally, Cheddar notes that Apple has "discussed partnering with developers as a publisher," a move that may "signal Apple's ambition to assume distribution, marketing, and other related costs for select games."
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If this pans out, Apple would only be the latest company to jump into the subscription gaming pool. Microsoft, for instance, offers Xbox Games Pass, which allows users to access a library of games for $9.99 a month. There are also services like Utomik, which was pitched as "Netflix for games" when it launched.
Apple is already preparing a television subscription service to directly compete with Netflix, as well a reported news subscription service that would bundle various newspapers and magazines together; as The Verge reports, Apple purchased a service last year referred to as the "Netflix of magazines." None of these services have launch dates set.
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Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
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