Fyre Festival promoters also collaborated with the Instagram egg

World Record Egg.
(Image credit: Screenshot/Instagram/World Record Egg)

The guys who promoted Fyre Festival have had a new mission in recent weeks: trying to broker a potentially multi-million dollar deal over a photo of an egg.

The Atlantic reports that Jerry Media, best known for promoting the disastrous 2017 music festival and for recently producing a Netflix documentary on it, worked unofficially with whomever is responsible for the Instagram account World Record Egg, which earlier this month managed to get an unremarkable photo of a completely ordinary egg the most Instagram likes ever. The account since then has continued to post pictures showing the egg with more and more cracks, leading to speculation over what will emerge from it.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.