NBCUniversal is calling its new streaming service Peacock


Yet another new streaming service is entering the crowded marketplace next year, and let's just say it's got a ... unique name.
NBCUniversal just announced new details of its upcoming streaming service, including what it's called: Peacock. That, of course, is a reference to the NBC logo, although despite the name, those famous peacock feathers don't seem to actually be included in the logo for Peacock. The Peacock Network is also a nickname for NBC.
Peacock is set to feature more than 15,000 hours of programming, The New York Times reports, including reboots of Battlestar Galactica, Punky Brewster, and Saved by the Bell. Some of the new originals that aren't reboots include a comedy from Parks and Recreation creator Mike Schur starring Ed Helms. Despite what the name Peacock might suggest, the service will also feature content outside of the NBC network, including movies from Universal Pictures and DreamWorks Animation.
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Perhaps just as importantly, though, Peacock will also be the exclusive streaming home of The Office, which is set to leave Netflix, where it has been among the streamer's most popular offerings. Every episode of shows like Parks and Recreation and Saturday Night Live will also stream on Peacock. But two notable NBC classics missing are Friends, which is instead headed to WarnerMedia's streaming service HBO Max, and Seinfeld, which is headed to Netflix.
This announcement comes a few weeks before Apple launches its new streaming service, Apple TV+, which will shortly be followed by Disney's service, Disney+. NBCUniversal didn't announce a price point for Peacock, but it'll enter this race for viewers' streaming dollars in April 2020.
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Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
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