Speed Reads

everyone needs an obama ad

Bernie Sanders fires back with his own Obama ad

Sen. Bernie Sanders (I-Vt.) is borrowing an ad strategy nearly every other 2020 Democrat has tried already.

After Joe Biden pulled ahead of Sanders' delegate lead with Super Tuesday's votes, Sanders debuted two new ads that are clearly directed at the former vice president. One hits Biden by dredging up his past comments backing Social Security cuts, and the other features a voiceover from former President Barack Obama that sounds almost like a Sanders endorsement.

The Obama-centered ad borrows audio from an interview with Obama and from Obama's speech from the 2016 Democratic National Convention. "Bernie is somebody who has the virtue of saying exactly what he believes," Obama says as footage of Sanders and the former president laughing at the White House rolls. Obama praises Sanders' "great authenticity" and "great passion," and his work on the Senate Veterans' Affairs Committee. "That's right, feel the Bern," Obama boldly finishes.

Biden has essentially promised he'd provide a third presidential term for Obama. And while he hasn't quite scored that coveted endorsement, his ads, rallies and debate performances have all relied on some heavy nostalgia for the Obama era.