The Lincoln Project is out with a stark new ad on Portland, Trump's 'shadowy' thugs, and your city


A dystopia is an imagined place, and the latest Lincoln Project ad, released Sunday night, rolls out like the trailer for a film about such a dark state. But, of course, Portland, Oregon, is a very real place, and the ad is based on a very real story unfurling right now, rendered in black and white and red with a pulp-noir sensibility.
"This is how it starts: A president out of control as polls forecast his downfall," the narrator begins over an image of President Trump and a typically bad poll. "This is how it starts: In a small city far from the Beltway, shadowy men — no badges, no ID, deputized by a rogue attorney general — snatch so-called 'enemies of the state' off the streets. This is how it starts: Without a warning or a warrant, heavily armed paramilitary units shove their targets into unmarked vans and race away."
Acting Homeland Security Secretary Chad Wolf gets a cameo, too, and the ad makes clear the federal incursion into Portland is designed for a national rollout: "Faceless enforcers say you don't have the right to protest. Now Trump's bureaucrats are promising to send their their thugs everywhere — your town, your neighborhood. This is how it starts, and how freedom dies — unless we stand up, unless we speak out, unless we demand justice."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Is the ad a little over-the-top? Maybe.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
Why does Donald Trump want Greenland?
The Explainer Trump is not the only US president who has tried to gain control of Greenland
By The Week UK Published
-
Crossword: March 29, 2025
The Week's daily crossword puzzle
By The Week Staff Published
-
Sudoku medium: March 29, 2025
The Week's daily medium sudoku puzzle
By The Week Staff Published
-
Supreme Court upholds 'ghost gun' restrictions
Speed Read Ghost guns can be regulated like other firearms
By Rafi Schwartz, The Week US Published
-
Trump sets 25% tariffs on auto imports
Speed Read The White House says the move will increase domestic manufacturing. But the steep import taxes could also harm the US auto industry.
By Peter Weber, The Week US Published
-
Trump allies urge White House to admit chat blunder
Speed Read Even pro-Trump figures are criticizing The White House's handling of the Signal scandal
By Peter Weber, The Week US Published
-
Waltz takes blame for texts amid calls for Hegseth ouster
Speed Read Democrats are calling for Defense Secretary Pete Hegseth and national security adviser Michael Waltz to step down
By Peter Weber, The Week US Published
-
Judge: Nazis treated better than Trump deportees
speed read U.S. District Judge James Boasberg reaffirmed his order barring President Donald Trump from deporting alleged Venezuelan gang members
By Peter Weber, The Week US Published
-
US officials share war plans with journalist in group chat
Speed Read Atlantic editor Jeffrey Goldberg was accidentally added to a Signal conversation about striking Yemen
By Rafi Schwartz, The Week US Published
-
Canada's Mark Carney calls snap election
speed read Voters will go to the polls on April 28 to pick a new government
By Peter Weber, The Week US Published
-
Musk set to earn billions from Trump administration
Speed Read Musk's company SpaceX will receive billions in federal government contracts in the coming years
By Peter Weber, The Week US Published