Does Melania Trump have any chance of convincing women to support her husband?

Melania Trump.
(Image credit: Illustrated | Getty Images, iStock)

President Trump has spent the last four years alienating women voters. Now he needs his wife to help win their support. But is that even possible?

Melania Trump will be featured Tuesday night at the Republican National Convention, and her remarks are being billed as the GOP's best effort to convince wavering female voters to return to the fold. "My husband and this administration have taken historic measures to empower and support women in the United States — and around the world," she said Monday.

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The result: Recent polls of female voters show Trump is now trailing Democratic nominee Joe Biden by roughly 25 points, and even white working class women appear to be abandoning him. A number of female GOP officials have also defected to Democrats in recent years; in Kansas, the current Democratic nominee for U.S. Senate left the GOP just two years ago, citing Trump as a reason. Women who remain in the party seem frustrated as well.

"Trump has created an environment where women are not particularly interested in the Republican Party ... where the Republican Party doesn't seem like a place for women." GOP strategist Sarah Longwell told the Washington Post earlier this month.

Trump can't win women voters, but he can't afford to lose them this badly either. A president legendary for his ugliness to women now needs them to survive, politically. Melania, it seems, has a very big task ahead of her.

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Joel Mathis, The Week US

Joel Mathis is a writer with 30 years of newspaper and online journalism experience. His work also regularly appears in National Geographic and The Kansas City Star. His awards include best online commentary at the Online News Association and (twice) at the City and Regional Magazine Association.