Gap sold $130 million worth of face masks in the last quarter

A Gap in Brooklyn
(Image credit: ANGELA WEISS/AFP via Getty Images)

Here's one pivot that did pay off: Gap's, to face masks.

The company — which owns Gap, Banana Republic, and Old Navy — jumped into selling face masks early in the pandemic, a decision that ultimately brought it a whopping $130 million in sales, CNBC reports based on the company's reported quarterly earnings. Gap Inc.'s sales were both to individuals and in bulk, including to the city of New York and the state of California.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.