Here's one pivot that did pay off: Gap's, to face masks.
The company — which owns Gap, Banana Republic, and Old Navy — jumped into selling face masks early in the pandemic, a decision that ultimately brought it a whopping $130 million in sales, CNBC reports based on the company's reported quarterly earnings. Gap Inc.'s sales were both to individuals and in bulk, including to the city of New York and the state of California.
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