Binging season four of Selling Sunset just got a little costlier .
Beginning Friday, Netflix is raising prices across all U.S. subscription plans, bringing the cost of the standard plan up to $15.49 per month from $14, and the cost of the 4K plan to $19.99 per month from $18, The Verge reports. Pricing on the basic plan will jump from $9 to $9.99 per month, as well.
The increase will hit new subscribers immediately; changes to existing subscribers' payment plans will be rolled out gradually, "with Netflix promising to email members 30 days before the price hike goes into effect," the Verge notes.
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Netflix has grown increasingly more expensive over the years, following price hikes in 2020, 2019, 2017, and 2015.
"We're updating our prices so that we can continue to offer a wide variety of quality entertainment options," said a Netflix spokesperson to Reuters. "As always we offer a range of plans so members can pick a price that works for their budget."
The streaming service is raising prices in Canada, as well. Read more at The Verge.
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