The Big Mac lands in Vietnam: McDonald's makes its move

38 years after the Americans were kicked out of South Vietnam, McDonald's is ready for business

mcdonalds.jpg
(Image credit: Justin Sullivan/Getty Images)

ALMOST 40 years after Saigon fell to the Communists and America's long war in Vietnam came to an ignominious end, the US imperialists are back in town. McDonald's is bringing the Big Mac to what is now called Ho Chi Minh City.

Vietnam will become the 38th Asian country in which the burger chain now operates. As the Financial Times reports, the move "highlights how the country is fast becoming one of the most attractive consumer markets in southeast Asia, even as its economy is among the worst performing".

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up