TLC: The Tea Party Channel?

TLC is banking on its new Sarah Palin reality show to help solidify its reputation as the "heartland values" channel. Will it work?

Sarah Palin speaks in Denver, Colorado.
(Image credit: Corbis)

TLC's upcoming reality show "starring the queen of Red State America, Sarah Palin" is the new centerpiece in its bid to capture the "non-elite, middle-class audience" in America's heartland, says Scott Collins in the Los Angeles Times. President Eileen O'Neil says TLC is determined to become a "less snarky, edgy" antidote to Bravo and other cable channels selling more sensational reality-TV fare. Will targeting the demographic that rocketed the Tea Party to national prominence be ratings gold for TLC? (Watch a commercial spoof for Sarah Palin's TLC show)

This down-home pitch is a crock: "There's something fundamentally dishonest" about TLC's "cutesy-poo approach to celebrating the 'reality' of middle-class lives," says blogger Hortense at Jezebel. The network is still pushing Kate Gosselin's "creepy and exploitative" show as "an adorable look into the lives of eight children." At least Sarah Palin, "who is well-versed in claiming an attachment to one lifestyle while actively living another," is a fitting model of TLC's phony heartland shtick.

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