Marco Rubio is not a robot. He just plays one on TV.

How Marco Rubio fell victim to the pitfalls of consistent messaging

Not made for TV.
(Image credit: Chip Somodevilla/Getty Images)

Everybody is aghast about Marco Rubio's performance at Saturday night's Republican presidential debate. It was pretty hard not to cringe: Chris Christie criticized Rubio for giving canned answers to questions — and Rubio responded by giving the same canned answer to the question. Several times.

Conventional wisdom quickly crystallized around this being a portentous moment for the Florida senator. It was the last debate before the New Hampshire primary and expectations were high given his stronger-than-expected finish in Iowa and his string of recent debate performances. Worse, the exchange seemed to crystallize many of the fears about Rubio: that he is too young and inexperienced to be president; that he lacks depth; and that, relatedly, he chokes under pressure.

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Pascal-Emmanuel Gobry

Pascal-Emmanuel Gobry is a writer and fellow at the Ethics and Public Policy Center. His writing has appeared at Forbes, The Atlantic, First Things, Commentary Magazine, The Daily Beast, The Federalist, Quartz, and other places. He lives in Paris with his beloved wife and daughter.