Marco Rubio can still win. Here's how.
He's got to become the anti-Trump
Marco Rubio's strategy, long criticized by the professional political punditry, started looking awfully good after his strong third-place finish in Iowa. He seemed on the verge of breaking out. Until Rubio showed up in New Hampshire and totally face-planted.
The young Florida senator ran a mild, low-key, non-adversarial campaign. Like a made-for-TV movie's idea of a presidential campaign, with ads almost designed to be bland. (Compare that to Ted Cruz's aggressive, clever, and downright funny ads.) Rubio was derided by some critics for staying low-key. He was derided for not having enough of a ground game. He was derided for not spending enough time sucking up to prominent activists and machers. He was derided for focusing on no state in particular.
But then, in Iowa, all of Rubio's bets paid off. By staying low-key, he didn't peak too soon, like so many who had their 15 minutes too early in the 2012 cycle, or 2016 flameouts like Scott Walker and Ben Carson. Instead, Rubio peaked right as Iowa rolled along, outperforming expectations and gaining momentum going into New Hampshire. If Rubio hadn't face-planted during the debate, I think he would have finished second in the Granite State. Most of the non-Cruz, non-Trump candidates would have left the race, and Rubio would have looked like the inevitable recipient of the non-Cruz, non-Trump vote (and the establishment support and money that goes with that).
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Instead, Rubio finished a massively disappointing fifth. He no longer looks like the Next Great Hope of the GOP, the establishment candidate who can win. Right now, Marco Rubio is just a guy who finished third in Iowa and fifth in New Hampshire.
So, what's next?
Rubio's biggest argument was his electability. He's fresh, he's young, he has an inspiring story, he's Latino, he's charismatic, he's a great contrast to Hillary Clinton, he's a great debater (usually!). Indeed, his debate fiasco was so bad precisely because it undermined one of the key arguments of his campaign. A guy who is liable to face-plant humiliatingly during a debate if pushed around a little too much is not a guy who is a guaranteed win against Hillary Clinton.
So now Rubio needs a new argument to justify his candidacy. Or rather, a new argument that proves the old one again. Rubio had great promise, and simply needed to show that he could win. Instead, he lost. So how can he show that he can win? By showing that he can take down Trump.
That's how he can solidify the non-Trump, non-Cruz vote. That's how he can show he can win political battles, instead of going into them with lots of potential and hype, and doing well but never quite sealing the deal. Rubio has avoided attacking other candidates to stay above the fray and preserve his image. That's smart. But now the time for caution is over.
Everyone is attacking Trump the wrong way. Candidates and pundits alike are attacking him either for being a jerk — that's part of his appeal — or not being a conservative, which is also part of his appeal. The New York Times' Ross Douthat put it perfectly:
Jeb plays the pearl-clutching victim with Trump, scorning him for calling John McCain bad names, and playing up his conflict with Trump in the media while his super PACs spend no money attacking Trump and lots of money on his petty vendetta against Rubio. Sad!
Rubio should go a different route. He must mount own his attack against Trump, and do it himself, instead of having someone else cut an ad. He should publicly and quite clearly challenge Trump to a fight, and win that fight.
That's how he becomes the non-Trump, non-Cruz candidate — the candidate of the majority of voters and stakeholders of the Republican Party, and hence that party's nominee for president of the United States. He can do it. But time is running short.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Pascal-Emmanuel Gobry is a writer and fellow at the Ethics and Public Policy Center. His writing has appeared at Forbes, The Atlantic, First Things, Commentary Magazine, The Daily Beast, The Federalist, Quartz, and other places. He lives in Paris with his beloved wife and daughter.
-
'A direct, protracted war with Israel is not something Iran is equipped to fight'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
Today's political cartoons - April 17, 2024
Cartoons Wednesday's cartoons - political anxiety, jury sorting hat, and more
By The Week US Published
-
Arid Gulf states hit with year's worth of rain
Speed Read The historic flooding in Dubai is tied to climate change
By Peter Weber, The Week US Published
-
Arizona court reinstates 1864 abortion ban
Speed Read The law makes all abortions illegal in the state except to save the mother's life
By Rafi Schwartz, The Week US Published
-
Trump, billions richer, is selling Bibles
Speed Read The former president is hawking a $60 "God Bless the USA Bible"
By Peter Weber, The Week US Published
-
The debate about Biden's age and mental fitness
In Depth Some critics argue Biden is too old to run again. Does the argument have merit?
By Grayson Quay Published
-
How would a second Trump presidency affect Britain?
Today's Big Question Re-election of Republican frontrunner could threaten UK security, warns former head of secret service
By Harriet Marsden, The Week UK Published
-
'Rwanda plan is less a deterrent and more a bluff'
Instant Opinion Opinion, comment and editorials of the day
By The Week UK Published
-
Henry Kissinger dies aged 100: a complicated legacy?
Talking Point Top US diplomat and Nobel Peace Prize winner remembered as both foreign policy genius and war criminal
By Harriet Marsden, The Week UK Last updated
-
Trump’s rhetoric: a shift to 'straight-up Nazi talk'
Why everyone's talking about Would-be president's sinister language is backed by an incendiary policy agenda, say commentators
By The Week UK Published
-
More covfefe: is the world ready for a second Donald Trump presidency?
Today's Big Question Republican's re-election would be a 'nightmare' scenario for Europe, Ukraine and the West
By Sorcha Bradley, The Week UK Published