Up until very recently, Donald Trump had spent $0 on campaign ads, a decision that was criticized by some Republicans as Trump has struggled desperately in the polls in recent weeks. But on Friday, Trump dropped his very first general election ad with plans to spend $4.8 million over the next 10 days airing it in Ohio, Pennsylvania, North Carolina, and Florida:
The message is pretty standard for Trump: a Rise-filtered apocalyptic portrayal of an America ruled by Clinton and flooded by immigrants. "Our border open, it's more of the same, but worse," the ad intones.
But in "Donald Trump's America," there is no depressing Instagram filter, with the added bonus of being "secure" because "terrorists and dangerous criminals [are] kept out."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Hillary Clinton's campaign has spent $61 million on ads so far.
-
'It's hard to discern what it actually means'Instant Opinion Opinion, comment and editorials of the day
-
Trump lambasts crime, but his administration is cutting gun violence preventionThe Explainer The DOJ has canceled at least $500 million in public safety grants
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Judge: Trump's US attorney in NJ serving unlawfullySpeed Read The appointment of Trump's former personal defense lawyer, Alina Habba, as acting US attorney in New Jersey was ruled 'unlawful'
-
Third judge rejects DOJ's Epstein records requestSpeed Read Judge Richard Berman was the third and final federal judge to reject DOJ petitions to unseal Epstein-related grand jury material
-
Texas OKs gerrymander sought by TrumpSpeed Read The House approved a new congressional map aimed at flipping Democratic-held seats to Republican control
-
Israel starts Gaza assault, approves West Bank planSpeed Read Israel forces pushed into the outskirts of Gaza City and Netanyahu's government gave approval for a settlement to cut the occupied Palestinian territory in two
-
Court says labor board's structure unconstitutionalSpeed Read The ruling has broad implications for labor rights enforcement in Texas, Louisiana and Mississippi
-
Feds seek harsh charges in DC arrests, except for riflesSpeed Read The DOJ said 465 arrests had been made in D.C. since Trump federalized law enforcement there two weeks ago
-
Trump taps Missouri AG to help lead FBISpeed Read Missouri Attorney General Andrew Bailey has been appointed FBI co-deputy director, alongside Dan Bongino
-
Trump warms to Kyiv security deal in summitSpeed Read Ukrainian President Volodymyr Zelenskyy called Trump's support for guaranteeing his country's security 'a major step forward'
