Adidas wrote the worst email subject line of the day

Adidas is next in line for a PR disaster.
(Image credit: LUKAS BARTH/AFP/Getty Images)

Never underestimate a brand's ability to do something entirely tone-deaf in an attempt to sell a product. The latest snafu comes from Adidas, which sent an ill-advised email Tuesday with the subject line: "Congrats, you survived the Boston Marathon!"

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.