Behind Britain’s ‘shock and awe’ Brexit campaign

Tourists will be warned of higher costs as businesses told to prepare for more paperwork

Michael Gove
Tourists will be warned of higher costs as businesses told to prepare for more paperwork
(Image credit: 2019 Getty Images)

Boris Johnson’s government will urge the UK to prepare for the “changes and opportunities” of Brexit in a £93m campaign to draw attention to the consequences of leaving the EU.

Behavioural scientists have been called in to draw up a “shock and awe” programme of messages intended to provoke action from businesses and the broader public.

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Holden Frith is The Week’s digital director. He also makes regular appearances on “The Week Unwrapped”, speaking about subjects as diverse as vaccine development and bionic bomb-sniffing locusts. He joined The Week in 2013, spending five years editing the magazine’s website. Before that, he was deputy digital editor at The Sunday Times. He has also been TheTimes.co.uk’s technology editor and the launch editor of Wired magazine’s UK website. Holden has worked in journalism for nearly two decades, having started his professional career while completing an English literature degree at Cambridge University. He followed that with a master’s degree in journalism from Northwestern University in Chicago. A keen photographer, he also writes travel features whenever he gets the chance.