Paris Hôtel Plaza Athénée: modern sensibility meets historic charm

The secret to impeccable service and flair at one of the world's most famous hotel

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There are luxury hotels in Paris, and then there is 'Le Plaza' as Parisians like to call the Plaza Athénée. A stronghold of serene perfection, the hotel radiates haut monde elegance at 25 Avenue Montaigne with its perfectly symmetrical red awnings and window boxes bursting with scarlet geraniums.

The story goes that Marlene Dietrich had a hand in creating the crimson dressing of the stone-cut façade, which was built in 1913 in classic Haussmannian style. During the war, Dietrich's lover was the dashing French actor Jean Gabin, and together, the glamourous couple were regular guests at the hotel in the early 1940s. On one occasion, Gabin asked the hotel to decorate the balcony of their suite with 100 red roses, but as this was not possible, the staff used red geraniums as a substitute, which very much pleased the notoriously difficult German film star. To immortalise this romantic gesture, and as a tribute to Dietrich herself, who lived at No. 12 Avenue Montaigne in her later years until her death at the age of 90 in 1992, the hotel gave every balcony the same treatment with its own gentle floral cascade of red blooms.

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