One in 20 Black Friday deals are genuine

Consumer group Which? says the shopping event is ‘all hype’

Black Friday
(Image credit: (Mark Ralston/AFP/Getty Images))

Only one in 20 Black Friday deals are genuine, according to damning new research by Which?.

After checking 83 items on sale on Black Friday last year, the consumer group found that nearly all were cheaper or available for the same price at other times of the year. Announcing the finding, it claimed the annual shopping event was “all hype”.

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