Amazon takes Sky tennis rights – is the Premier League next?
Move could be a 'game changer' for sports rights as digital companies join a competitive market
Amazon has thrown its hat into the ring as a sports broadcaster after securing the rights to the ATP World Tour tennis coverage from Sky Sports.
The company has reportedly agreed a £10m a year deal to show elite men's tennis from 2019, outbidding Sky, which has held the rights since 1990, in the process.
"Viewers will now require a subscription to Amazon Prime, an online video streaming service, to watch the majority of top-flight men's tennis outside the four grand-slam events, such as tournaments in Miami, Monte Carlo and Rome," says The Times.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"The move by Amazon is regarded by industry insiders as a game-changer in the battle for sports rights in the UK, with digital companies now entering the fray alongside the more traditional broadcasters. Amazon has a deal with the NFL to show ten matches in the United States, but this is its first major live television deal elsewhere in the world."
The deal could be a significant one, agrees The Guardian. "Amazon's move is its first major live TV sports rights deal outside the US and potentially signals that an already competitive market could be about to heat up further," says the paper.
This could open up a new battlefront, "pitching deep-pocketed digital players against broadcasters".
Looking ahead the paper adds: "Sky and BT are preparing to go to battle to renew their £5.14bn Premier League rights early next year, with both companies hoping for an end to rampant rights price inflation."
Sky's decision not to defend its tennis contract may be connected to those negotiations, says the Daily Telegraph. It says the broadcaster has been "haemorrhaging... secondary sports rights ahead of the upcoming Premier League auction".
The move could also "spark speculation" that Amazon could really shake things up by joining the Premier League fight, "although it remains to be seen whether that would fit its global business model".
Sky Sports rebranded its channels and "announced a heavy fall in profits" last week, says the paper. In addition to the tennis, the broadcaster "recently ended its 25-year coverage of golf's US PGA Championship, the rights for which were picked up by the BBC, and is in danger of losing the rights to the Masters to BT Sport".
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
What message is Trump sending with his Cabinet picks?
TODAY'S BIG QUESTION By nominating high-profile loyalists like Matt Gaetz and RFK Jr., is Trump serious about creating a functioning Cabinet, or does he have a different plan in mind?
By Rafi Schwartz, The Week US Published
-
Wyoming judge strikes down abortion, pill bans
Speed Read The judge said the laws — one of which was a first-in-the-nation prohibition on the use of medication to end pregnancy — violated the state's constitution
By Peter Weber, The Week US Published
-
US sanctions Israeli West Bank settler group
Speed Read The Biden administration has imposed sanctions on Amana, Israel's largest settlement development organization
By Rafi Schwartz, The Week US Published
-
Will Gary Lineker's departure be an own goal for the BBC?
Today's Big Question Former star striker turned highest-paid presenter will leave Match of the Day after 25 years, with BBC head of sport reportedly declining to offer him a contract
By Harriet Marsden, The Week UK Published
-
WSL takeover: a new era for women's football?
Under the radar Split from governing body comes in wake of record crowds, TV audiences and revenue in the women's game
By Harriet Marsden, The Week UK Published
-
Christmas and New Year sport on TV guide: football, Ashes cricket and more
feature Enjoy a feast of sporting action this festive season
By The Week Staff Published
-
Premier League to scrap unpopular pay-per-view scheme from late November
Speed Read £14.95 charge for additional games expected to be dropped after fan backlash
By Gabriel Power Published
-
Why everyone’s talking about Sky Sports Soccer Saturday
In Depth After Matt Le Tissier, Phil Thompson and Charlie Nicholas get the boot racist trolls target Alex Scott and Micah Richards
By Mike Starling Published
-
Classic sport to watch on TV and YouTube this weekend
Speed Read With no live action on the schedule it’s time to delve into the archives
By The Week Staff Published
-
Ten sports films to watch on Netflix and Amazon
feature From Eddie the Eagle to Happy Gilmore there’s many sporting movies to enjoy
By The Week Staff Last updated
-
Sports documentaries and TV shows you can stream right now
feature There’s hours of sports entertainment to binge-watch at home
By The Week Staff Last updated