Poundland stuns Twitter with X-rated Elf on the Shelf
‘Teabagging’ photo lands bargain retailer in hot water with Twinings
Discount chain Poundland has raised eyebrows on Twitter with a raunchy ad campaign featuring children’s Christmas favourite Elf on the Shelf.
A series of photos posted to the bargain brand’s official account showed the toy making off-colour quips or posed in compromising positions.
In one, he is shown riding a donkey and bragging about finding a “new piece of ass”:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Another image depicts the elf playing cards alongside topless dolls:
And that’s just for starters...
Many were less than thrilled to see the popular children’s character portrayed as a 1970s-style sex pest, particularly in light of recent sexual harassment scandals:
Other users simply couldn’t believe that the X-rated tweets had been intentionally posted to a corporate Twitter, not usually a haven for blue humour:
However, not everyone was turned off by the bargain chain’s unexpected dive into vintage smut:
A particularly eye-popping photo showing the rosy-cheeked elf squatting over a female doll and dangling a Twinings tea bag over her face - a reference to a sex act nicknamed teabagging - was a step too far for Twinings.
After the tea company complained about the “misuse” of its product, Poundland took down the photo - and replaced it was an identical one using a generic teabag:
Despite the backlash and the public dust-up with Twinings, Poundland remains unrepentant - inviting Twitter users to check the account for more Confessions of an Elf shenanigans at “tw-elf o’clock”.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
John Prescott: was he Labour's last link to the working class?
Today's Big Quesiton 'A total one-off' tributes have poured in for the former deputy PM and trade unionist
By Harriet Marsden, The Week UK Published
-
Mary Poppins tour: 'humdinger' of a show kicks off at Bristol Hippodrome
The Week Recommends Stefanie Jones and Jack Chambers are 'true triple threats' as Mary and Bert in 'timeless' production
By Irenie Forshaw, The Week UK Published
-
Jaguar's stalled rebrand
In the spotlight Critics and car lovers are baffled by the luxury car company's 'complete reset'
By Abby Wilson Published
-
Will Twitter save Tucker Carlson?
Talking Point The platform may be a boon to the ex-Fox host. But it's a tricky tightrope to walk for the social media giant. Will it last?
By Harold Maass Published
-
Tucker Carlson launching a 'new version' of his show on Twitter
Speed Read
By Catherine Garcia Published
-
NPR quits Twitter following 'state-affiliated' label, says it 'undermines our credibility'
Speed Read
By Justin Klawans Published
-
The Week Unwrapped: Antisocial Saudis, hormone therapy and retro tech
podcast Why is Saudi Arabia investing in – and banning – social networks? Will new research make life easier for trans women? And is the future of technology dumb?
By The Week Staff Published
-
10 things you need to know today: December 17, 2022
Daily Briefing Elon Musk restores Twitter accounts of several prominent journalists after backlash, U.S. will buy 3 million barrels of oil to replenish strategic reserve, and more
By Justin Klawans Published
-
Elon Musk bans critical journalists on Twitter
Speed Read Several high-profile reporters have been suspended for sharing tweets about owner’s private jet flights
By Fred Kelly Published
-
10 things you need to know today: November 20, 2022
Daily Briefing At least 5 dead and 18 injured in LGBTQ nightclub shooting in Colorado, Elon Musk reinstates former President Donald Trump on Twitter, and more
By Justin Klawans Published
-
Saudi Arabia sentences U.S. citizen to 16 years in prison over tweets, family says
Speed Read
By Catherine Garcia Published