What is Elf on the Shelf? Best ideas, names and where to buy

Everything you need to know about the hit festive toy

The Elf on the Shelf balloon floats in Columbus Circle during the 91st Annual Macy's Thanksgiving Day Parade on November 23,
An Elf on the Shelf balloon at the 91st Annual Macy’s Thanksgiving Day Parade in New York last month
(Image credit: Dia Dipasupil/Getty Images)

Santa sees kids when they’re sleeping, he knows when they’re awake, he knows when they’ve been bad or good - but sometimes he still needs a helping hand. That’s where the Elf on the Shelf comes in.

The idea goes that the popular festive toy watches children and reports their behaviour to the big man, but how did the whole thing begin?

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