‘Negative gender stereotypes’ to be banned from UK adverts

Advertising Standards Authority says sexist depictions ‘can restrict opportunities’ and inflict economic harm

Beach body, advertising
Thousands signed a petition calling for the removal of this controversial London Underground poster in 2015
(Image credit: Twitter)

Advertisements featuring gender stereotypes that are “likely to cause harm, or serious or widespread offence” are to be banned in Britain from June next year, the country’s advertising watchdog has announced.

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