Issue of the week: BlackBerry’s chances for survival

Is BlackBerry finally dead?

Is BlackBerry finally dead? asked Vauhini Vara in NewYorker.com. The Canadian smartphone-maker said this week that it had agreed to go private and sell itself to the investment firm Fairfax Financial Holdings for $4.7 billion. “Certainly, the new owners could potentially milk BlackBerry’s existing customers for revenue as long as they can”—the company still has 72 million users. But the device’s heyday is long gone, supplanted by iPhones and Android devices. It’s only a matter of time before the once ubiquitous BlackBerry “gets relegated to some quiet corner of the Computer History Museum.” The announcement of the buyout deal made no mention of the device’s future or any growth plans—just corporate jargon about delivering “immediate value to shareholders” and “solutions” to customers, none of which bodes well for “the world’s first beloved smartphone.”

But let’s not feel too bad for BlackBerry, said Sam Gustin in Time.com. Just a few years ago it was “the premier mobile gadget on the market.” Then the company lost the plot. Between 2009 and 2012, BlackBerry’s stock price collapsed “by a vertigo-inducing 90 percent to under $7.” Those numbers tell a cautionary tale about “what happens when a tech giant fails to innovate.” BlackBerry got blown away by its rivals because it ignored consumers and focused instead on the corporate market. It jumped far too late into the app economy, and failed to realize “that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs.” And don’t get me started on its stubborn attachment to physical keyboards.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us