Obama's laughable inability to look forward

The president's re-election campaign settles on "Forward" as its 2012 slogan. And yet, all Obama does is harp on the past

Edward Morrissey

Finally, the Barack Obama re-election campaign has unveiled its new slogan. For months, the media had asked what the theme for the campaign would be. In 2008, Obama used "Change," and sometimes "Hope and Change," a clear definition of his candidacy as the antithesis to eight years of George W. Bush. While Obama had definite positions on issues, the main selling point was that he wasn't Bush, and any Republican candidate would be a repeat of the unpopular, retiring GOP president.

This time around, Obama chose "Forward." In January 2011, Obama tried using "Winning the Future," which the White House rolled out with his State of the Union speech, only to discover that Newt Gingrich had written a book with that title a few years earlier. Plus, the acronym "WTF" matched up with texting slang that didn't exactly spell out a winning message. "Forward" might not have been much more original, since MSNBC has used "Lean Forward" as its theme for the past 18 months. At least Obama didn't borrow this one from a Republican presidential candidate.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.


Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Edward Morrissey

Edward Morrissey has been writing about politics since 2003 in his blog, Captain's Quarters, and now writes for HotAir.com. His columns have appeared in the Washington Post, the New York Post, The New York Sun, the Washington Times, and other newspapers. Morrissey has a daily Internet talk show on politics and culture at Hot Air. Since 2004, Morrissey has had a weekend talk radio show in the Minneapolis/St. Paul area and often fills in as a guest on Salem Radio Network's nationally-syndicated shows. He lives in the Twin Cities area of Minnesota with his wife, son and daughter-in-law, and his two granddaughters. Morrissey's new book, GOING RED, will be published by Crown Forum on April 5, 2016.