6 best and worst Apple Tablet ads
Well before yesterday's grand unveiling of Apple's long-awaited tablet computer, rabid fans began filming their own mock 'commercials.'
Steve Jobs is rehearsing his pitch in the mirror. Bloggers are already at their keyboards. Today, after years of speculation, Apple will unveil its new tablet device, unofficially nicknamed the iPad. In the months leading up to this almost implausibly hyped event, YouTube-minded Apple zealots have been busy concocting a series of hypothetical "TV commercials" for the as-yet-unseen device. Here, the 6 best—and worst—of the fake iPad ads.
HITS
• The Paintbox: Although the last thing anyone would want on their slick new Apple toy is blotches of Day-Glo paint, this enthusiast's execution is very Apple-esque. Less Apple-esque: The morbid lyrics of the bouncy song that backs it. Views to date: 217,727
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
• The Jett-Pack: Despite the grainy video quality and an amateurish hand-model, this spot makes an ambitious attempt to preview how the tablet's touch function would actually work. Again, the music is a misstep: Would Steve Jobs ever choose a song as crude as Joan Jett's "Do You Want to Touch Me"? Views to date: 45,237
• The iFinger: Unlike the first two ads, this promo went for high concept, and the result is impressive. It might have been even more impressive if it didn't so strongly evoke the scene in Big where Tom Hanks hops on the giant keyboard at FAO Schwarz. Views to date: 25,162
MISSES
• The Drablet: This ad does a decent job of previewing rumored functionalities. But where's the inspiration? Snapshots of Idaho and a nondescript indie band aren't going to fire up Apple's base. Views to date: 12,879
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
• iPad vs PC: I'm a Mac! I'm a PC! And I'm an odd-looking pair of actors ripping off an old Onion article called "Apple Claims New iPhone Only Visible to Most Loyal Of Customers." This parody might have looked fresh back when Apple's "he said, he said" ads first aired in 2006. Views to date: 3,071
• The iSlate Odyssey: This slapdash attempt to reference Stanley Kubrick's 2001: A Space Odyssey is slight and sloppy. The auteur gets everything wrong—from the type (an outline font?) to the Tablet's launch date. Views to date: 963
-
The 8 best items to buy from beloved museum gift shops
The Week Recommends Enjoy these artsy products from the comfort of home
By Catherine Garcia, The Week US Published
-
Crossword: January 16, 2025
The Week's daily crossword
By The Week Staff Published
-
Sudoku medium: January 16, 2025
The Week's daily medium sudoku puzzle
By The Week Staff Published