Skarsterlan, Netherlands
A Dutch firm has begun advertising its services on the backs of sheep. Hotels.nl, an online reservations company, emblazoned its logo on blankets that were slung over 12 dozen sheep in flocks across the Netherlands. The hope is that motorists tootling along country roads will find the live ads more charming than stationary billboards. But the town of Skarsterlan, which bans all roadside ads, was not amused, and this week officials levied fines against the company. “My first reaction was a smile—it is very creative,” said Skarsterlan Mayor Bert Kuiper. “My second reaction is that we have to stop this. If we start with sheep, then next it’s the cows and horses.”
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Exploring Georgia's southern highlandsThe Week Recommends Visit Javakheti, Georgia's 'lake district', and meet the last-remaining 'spirit wrestlers' in the region
-
Delivery drivers face continuing heat danger with Trump's OSHA pickThe Explainer David Keeling is the former head of UPS and also worked at Amazon
-
Is that the buzzing sound of climate change worsening sleep apnea?Under the radar Catching diseases, not those ever-essential Zzs
