How Donald Trump tapped into America's Daddy complex

This is the emotionally manipulative secret to Trump's popularity

Donald Trump is surrounded by a group of kids.
(Image credit: REUTERS/Jim Young)

Donald Trump likes to talk about himself in the third-person. "Nobody would be tougher on ISIS than Donald Trump," the mogul boasted when he announced his candidacy for president back in June. I've noticed that I also talk in the third person — when I'm speaking to my toddler.

This is Trump's emotionally manipulative secret.

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Ruth Margolis
Ruth ​Margolis is a British ​journalist living in the U.S. Her work has appeared in ​The Guardian, ​The ​Daily Telegraph and BBCAmerica.com.