A brief history of cereal box collectors

A small group of collectors scours eBay for rare, decades-old boxes of Cap'n Crunch and Wheaties

Vinatge boxes of cereal that strike gold.
(Image credit: ROBYN BECK/AFP/Getty Images)

Duane Dimock once paid $450 for a box of cereal. But this wasn't the makings of a week of very expensive breakfasts. Rather, it was the box itself that he was after. Dimock belongs to a small niche group of hobbyists who collect cereal boxes, and in their world, $450 doesn't raise many eyebrows.

Last summer, an unopened package of Post Ten — the now-defunct variety pack of mini cereal boxes — dating back to 1961 sold for a whopping $2,550 on eBay. Just a few weeks ago, a box of Quaker Quisp from the same era fetched over $2,100.

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