The daily business briefing: September 4, 2018

Nike picks Kaepernick for "Just Do It" ad campaign, Trump slams union leader on Labor Day, and more

The Nike logo in NYC
(Image credit: Drew Angerer/Getty Images)

1. Nike taps Kaepernick for 'Just Do It' ad campaign

Nike is making former San Francisco 49ers quarterback Colin Kaepernick one of the faces of its 30th anniversary "Just Do It" ad campaign. Kaepernick protested against police mistreatment of African Americans by kneeling during the national anthem. Kaepernick's attorney, Mark Geragos, announced the news via Twitter on Monday, and Kaepernick posted a Nike ad featuring his face and wrote: "Believe in something, even if it means sacrificing everything. #JustDoIt." Kaepernick is suing the National Football League, accusing owners of conspiring to keep him off the field. He is a civil rights hero to many, but critics responded to news of the Nike move with calls for a boycott. Some posted photos and videos showing them burning Nike shoes and other gear.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.