Bed Bath & Beyond relaunches online following bankruptcy


Bed Bath & Beyond has risen from the grave.
The bankrupt home goods retailer was relaunched as an online store on Tuesday, a month after it was purchased by furniture outlet Overstock.com. The latter has rebranded its own website to BedBathandBeyond.com, and has begun offering a number of customer perks that can be linked to previous Bed Bath & Beyond loyalty accounts.
The relaunch was "a historic day for Bed Bath & Beyond and Overstock – and for the broader e-commerce industry," Jonathan Johnson, CEO of the new Bed Bath & Beyond, said in a press release. Johnson described Bed Bath & Beyond as "a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing," and said the relaunch was "breathing new life into Bed Bath & Beyond, positioning it as an asset-light, e-commerce retailer with an expanded home furnishings and furniture assortment."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Johnson reiterated that the Bed Bath & Beyond branding was a key aspect of their purchase, telling NBC News, "We've looked at Bed Bath & Beyond jealously for several years. We really liked their name, and it was an iconic brand people loved."
One of the United States' most iconic retailers for decades, Bath Bath & Beyond filed for bankruptcy in April 2023, after years of declining revenues and store closures. Any remaining brick-and-mortar stores were slated to close this coming weekend, NBC reported.
The company began looking for buyers following the bankruptcy, and soon found Overstock.com. The retailer purchased Bed Bath & Beyond's assets this past June for $21.5 billion and began working on the rebrand. Overstock itself "saw quarterly net revenues decline 20% year-on-year last quarter to $422 million," NBC reported, and "had a net quarterly loss of $73 million in the same three-month period" while also seeing a shrinking customer base.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Justin Klawans has worked as a staff writer at The Week since 2022. He began his career covering local news before joining Newsweek as a breaking news reporter, where he wrote about politics, national and global affairs, business, crime, sports, film, television and other news. Justin has also freelanced for outlets including Collider and United Press International.
-
Visa wants to let AI make credit card purchases for you
The Explainer The program will allow you to set a budget and let AI learn from your shopping preferences
-
A newly created gasoline giant in the Americas could change the industry landscape
The Explainer Sunoco and Parkland are two of the biggest fuel suppliers in the US and Canada, respectively
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
What is the job market's future after Trump's tariffs?
Talking Points Economic analysts are split on what the tariffs could mean for employees
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Discount stores were thriving. How did they stumble?
The Explainer Blame Walmart — and inflation
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off