Disney reportedly explores launching an Amazon Prime-style membership program

Disney+
(Image credit: ROBYN BECK/AFP via Getty Images)

Is the Disney equivalent of Amazon Prime on the way?

The company is exploring launching a membership program that would offer discounts and perks to customers, The Wall Street Journal reports. Executives are reportedly referring to this project as "Disney Prime," echoing the name of Amazon's subscription service, though that won't be what it's actually called.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.