The problem with crying wolf about the weather

Weather.
(Image credit: Illustrated | iStock)

Last weekend, weather-weary Washingtonians braced for "a beast of a bomb cyclone" which AccuWeather forecasters said would "rival, in some aspects, the intensity of strong hurricanes from the Atlantic this season." University of Washington meteorologist Cliff Mass announced that while there were still "uncertainties with its track," this would be "the most powerful storm in Northwest history."

But by Saturday night, The Seattle Times had an update: There was "not a very big storm" pending. Ultimately, 100,000 customers lost power and two people were killed in their car by a falling tree — but otherwise, to the at-home observer, this ostensibly historic weather event was a typical winter storm. So why would Washingtonians take the next megastorm forecast seriously?

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.