The Hundred: young people ‘not attracted to cricket’ says ECB chairman
Colin Graves’s comments came on the day it was announced 50,000 kids had signed up to the All Stars Cricket initiative
The proposals from the England and Wales Cricket Board (ECB) for a new 100-ball competition has had its critics, but the launch is key to “attracting a younger audience” to the sport says its chairman.
Planned to start in the summer of 2020, the “Hundred” will be a men’s and women’s competition featuring eight city-based teams who will each face 100 balls in their innings.
The BBC says the concept will see matches played with 15 traditional six-ball overs and a final ten-ball over. This is 20 balls fewer than a Twenty20 (T20) match.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Player representatives said last week that many “unanswered questions” remain regarding the 100-ball competition, but in an interview with BBC Sport yesterday ECB chairman Colin Graves said the format is “set in stone” and that the new concept is key to attracting young fans to cricket.
England director of cricket Andrew Strauss said the Hundred is aimed at “mums and kids in the summer holidays” and Graves backed up this statement.
He said: “The younger generation, whether you like it our not, are just not attracted to cricket. In all the work, surveys and research we have done, the younger generation want something different. They want more excitement, they want it shorter and simpler to understand. Those are the things we have learnt for this new competition and that is what we have to make it.”
When plans were announced last month for the Hundred, reaction to the proposals was mixed. Despite this Graves was defiant that the 100-ball concept will work but admits there is “work to do”.
Speaking with The Times he said: “The reaction [to the new tournament] was disappointing, but to be expected because a lot of it is in its infancy. It’s only a concept, there’s a lot of work to do with it and, when we do that work and put it out to the public and players, they will see it in a different light.”
Meanwhile, the Daily Mail said Graves’s comments that young people are not interested in cricket were “extraordinary” - and came on the same day that the ECB’s All Stars Cricket initiative had announced that 50,000 children had signed up to take part this summer.
In a scathing article, the Mail’s Paul Newman wrote: “Truly, it is difficult to remember a time when even the ECB were in as big a mess as this. It is as if every lover of cricket in this country is being disregarded in a bonkers attempt to locate a ‘new’ audience. One that does not like cricket. And the ECB’s attempts to get their message across have been laughable.
“The comments make Graves’s position untenable. He should resign now and let people who know what they are doing sort out the mess that The Hundred threatens to create.”
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Wicked fails to defy gravity
Talking Point Film version of hit stage musical weighed down by 'sense of self-importance'
By Tess Foley-Cox Published
-
Today's political cartoons - November 20, 2024
Cartoons Wednesday's cartoons - mountaineering, an even match, and more
By The Week US Published
-
Kimpton Everly Hotel: the perfect base to explore Hollywood
The Week Recommends Escape the bustle of LA at this laidback bolthole
By Caroline Dolby Published
-
Graham Thorpe obituary: 'chameleon' batsman with 100 England caps
In depth Cricketer's 'bottle in abundance' endeared him to fans
By The Week UK Published
-
The Ashes: can England mount a glorious comeback?
feature ‘Herculean’ task follows ugly scenes at controversial second test
By The Week Staff Published
-
English cricket is ‘racist, sexist and elitist’, says independent report
Speed Read Chair of governing body apologises after crushing indictment of the sport ‘at all levels’
By Rebekah Evans Published
-
England are the ‘undisputed kings’ of white-ball cricket
feature Ben Stokes scored the winning run as England beat Pakistan in the ICC Men’s T20 World Cup final
By Mike Starling Published
-
Ben Stokes and England set up a ‘grand finale’ against South Africa
feature In an old-school Test victory at Old Trafford, England’s captain scored a century and took four crucial wickets
By The Week Staff Published
-
‘Alarm bells’ for authorities: is there too much cricket being played?
Talking Point Ben Stokes quitting one-day internationals has sparked a debate over the packed schedule
By Mike Starling Published
-
‘Bazball’: England cricket’s glorious new look
Why Everyone’s Talking About A staggering turnaround has taken place under Brendon McCullum and Ben Stokes
By The Week Staff Published
-
England’s epic win: Test cricket that was ‘quite simply, out of this world’
Why Everyone’s Talking About Victory over New Zealand was one of the most ‘glorious and scintillating’ in England’s history
By The Week Staff Published