The Cult of Beauty review: a 'fascinating' exhibition
Ideals of beauty through history and around the world are explored at Wellcome Collection
In the age of social media, the pressure to conform to beauty standards embodied by celebrities and influencers has become "unrelenting", said Anita Bhagwandas in The Guardian. The global beauty industry is expected to exceed $800bn by the end of this year. Yet this obsession is not quite the modern phenomenon we might imagine it to be. Indeed, "defining who and what is 'beautiful' has plagued philosophers, mathematicians, scientists and mere mortals for centuries".
As this "fascinating" new exhibition at the Wellcome Collection explains, our current ideals of beauty are the culmination of "age-old beliefs that date back to prehistory". The show brings together some 200 objects, installations and works of art to explore the concept of beauty "in all its glorious and insidious guises". "The Cult of Beauty" tells all manner of "untold stories" from cultures around the world, from the dawn of history right up to the present: one series of photographs examines the prevalence of nose jobs in contemporary Iran.
"There's an awful lot here to think about and marvel at," said Melanie McDonagh in the Evening Standard. We see, for instance, "a fascinating selection of antique make-up tools, including an Egyptian device for producing kohl". There is also a burnished bronze mirror from Egypt, demonstrating that even before the invention of "effective looking glasses" – enabled by putting mercury behind glass – we still sought to gaze at our own reflection. And while attempts at cosmetic surgery have existed since the 17th century, the "really gross" examples of botched treatments come from our own time: a number of photos here will "cause you never to entertain the idea of a facelift or breast surgery". It's not all great, however. The contemporary art installations here are less successful than the historical exhibits, and the show often strikes an off-puttingly hectoring tone, demanding we think in a certain way about the "politically unsound past".
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Nevertheless, this is a "riveting" exhibition, said Laura Cumming in The Observer. It's fascinating, for example, to learn how many aesthetic procedures have their origins in medical science: electrotherapy for wrinkles was first used to treat tuberculosis, while "the oxygen therapy beloved of Hollywood stars" was originally a treatment for asthma. The curators have "a keen sense of the ludicrous", as seen in Hogarth prints lampooning the fashions of his day and, "best of all", a "scaled-up life-size mannequin of Barbie" with "a 21-inch waist" and "hips scarcely any larger". Elsewhere, and altogether more disturbing, a 17th century satirical print depicts men taking their "old" or "ugly" wives to a windmill "to be 'improved' through grinding". At once horrifying and compelling, this is a "terrific" and revelatory show.
Wellcome Collection, London NW1 (020-7611 2222, wellcomecollection.org). Until 28 April 2024.
Sign up to The Week's Arts & Life newsletter for reviews and recommendations
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'Time-honored political tactic: Throw your wife under the bus'
Today's Newspapers A roundup of the headlines from the US front pages
By The Week Staff Published
-
Best non-alcoholic spirits for summer cocktails
The Week Recommends As hard liquor takes a backseat for many, the ingredients for the perfect mocktail are dryly delicious
By Ellie O'Mahoney, The Week UK Published
-
Will Biden's tariffs hinder China's EV dominance?
Today's Big Question Climate change goals and American jobs in tension
By Joel Mathis, The Week US Published
-
A gastronomic tour of the Costa de la Luz
The Week Recommends This Spanish spot has fantastic restaurants "rooted in the region's distinctive produce"
By The Week UK Published
-
Kingdom of the Planet of the Apes: a solid summer blockbuster
The Week Recommends The big-money movie might be 'a bit silly' but the effects are excellent
By The Week UK Published
-
Michelangelo – the last decades review: an 'absorbing' exploration of art
The Week Recommends New exhibition focuses on works from the final 30 years of the artist's long career
By The Week UK Published
-
Minnesota is the latest state to protect ticket buyers
In the Spotlight Maryland and Colorado have also followed suit by passing ticket-protecting legislation
By Justin Klawans, The Week US Published
-
Are complaints about wokeness in comedy valid or just the usual 'the olds don't get it' issue?
In the Spotlight Jerry Seinfeld has been in the news for his recent remarks, but political correctness has long been criticized for interfering with jokes
By Anya Jaremko-Greenwold, The Week US Published
-
If comedy gives lessons, you're doing it wrong
Opinion Jerry Seinfeld wonders if his show would have made it in our moralistic era
By Mark Gimein Published
-
6 unique homes with an A-frame design
Feature Featuring a smart home in Vermont and a wall of windows in Wisconsin
By The Week Staff Published
-
Cynthia Carr's 6 favorite books that explore social issues
Feature The former culture writer recommends works by Ling Ma, Olga Tokarczuk, and more
By The Week US Published