Mulled white wine: a 'quirky' Christmas hit?
Retailers are hoping to tempt shoppers with a 'lighter' version of the classic festive tipple
From cinnamon sticks to lemon zest, many of us add our own little twist to a mulled wine recipe. "But, until now, most would agree that the wine in question is red," said Alice Fisher in The Observer. "Not this year, though."
As Marks & Spencer debuts its first mulled white wine, supermarkets are hoping the tipple will be a "big hit". Taking inspiration from the glühwein commonly enjoyed at German and Austrian Christmas markets, retailers are hoping to tap into Brits' "changing taste in wine".
Maddie Love, a product developer at M&S, said she hoped the brand's mulled white wine would "appeal to those who prefer a more delicate flavour profile", thanks to its "lighter, fruitier notes" of vanilla and pear.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The origins of mulled wine can be traced back thousands of years to when the ancient Greeks used to "dump spices into the wine and heat it up" in order to "prevent waste", said Nick Hines in Vine Pair. By the Middle Ages the spiced beverage "really took off" and was widely believed to impart an array of health benefits. In Victorian England Charles Dickens helped to cement its association with the festive period when he mentioned a version of mulled wine called Smoking Bishop in "A Christmas Carol".
Already on drinks menus across Europe, mulled white wine is "by no means anything new", said Hannah Crosbie in The Guardian, "but it's certainly a curiosity for this year's festive high-street offering".
I don't know why retailers "persist" with these novel takes on seasonal staples, said Celia Walden in The Telegraph. I can just about cope with supermarkets trying to "flog me" "halloumi pigs in blankets" but when I heard about this latest Christmas hit "my vision went blotchy and my ears were filled with white noise". There should be "rules about these things, laws like those we use to protect historical buildings".
But M&S's mulled white wine is likely to "appeal to most people, even the ones who don't particularly like wine", said Crosbie. It tastes of "pear drops" and is "very sweet on the palate". And while this isn't a complex wine, at £6.50 a bottle does it need to be? "It's perfectly fit for purpose. Ask me again after my fourth glass."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Irenie Forshaw is the features editor at The Week, covering arts, culture and travel. She began her career in journalism at Leeds University, where she wrote for the student newspaper, The Gryphon, before working at The Guardian and The New Statesman Group. Irenie then became a senior writer at Elite Traveler, where she oversaw The Experts column.
-
Do you have to pay taxes on student loan forgiveness?The Explainer As of 2026, some loan borrowers may face a sizable tax bill
-
Planning a move? Here are the steps to take next.the explainer Stay organized and on budget
-
What should you look out for when buying a house?The Explainer Avoid a case of buyer’s remorse
-
In Okinawa, experience the more tranquil side of JapanThe Week Recommends Find serenity on land and in the sea
-
The 8 best spy movies of all timethe week recommends Excellence in espionage didn’t begin — or end — with the Cold War
-
Scoundrels, spies and squires in January TVthe week recommends This month’s new releases include ‘The Pitt,’ ‘Industry,’ ‘Ponies’ and ‘A Knight of the Seven Kingdoms’
-
One great cookbook: Sara Kramer and Sarah Hymanson’s ‘Kismet: Bright, Fresh, Vegetable-Loving Recipes’the week recommends The beauty and wonder of great ingredients and smart cooking
-
A modern ‘Lord of the Flies,’ a zombie sequel and Jodie Foster’s first French-speaking lead role in January moviesthe week recommends This month’s new releases include ‘The Plague,’ ‘28 Years Later: The Bone Temple’ and ‘A Private Life’
-
How to rekindle a reading habitThe Week Recommends Fall in love with reading again, or start a brand new relationship with it
-
11 hotels opening in 2026 that will move you to reconnect with natureThe Week Recommends Find peace on the beaches of Mexico and on a remote Estonian island
-
January’s books feature a revisioned classic, a homeschooler’s memoir and a provocative thriller dramedyThe Week Recommends This month’s new releases include ‘Call Me Ishmaelle’ by Xiaolu Guo, ‘Homeschooled: A Memoir’ by Stefan Merrill Block, ‘Anatomy of an Alibi’ by Ashley Elston and ‘Half His Age’ by Jennette McCurdy