Mulled white wine: a 'quirky' Christmas hit?
Retailers are hoping to tempt shoppers with a 'lighter' version of the classic festive tipple
From cinnamon sticks to lemon zest, many of us add our own little twist to a mulled wine recipe. "But, until now, most would agree that the wine in question is red," said Alice Fisher in The Observer. "Not this year, though."
As Marks & Spencer debuts its first mulled white wine, supermarkets are hoping the tipple will be a "big hit". Taking inspiration from the glühwein commonly enjoyed at German and Austrian Christmas markets, retailers are hoping to tap into Brits' "changing taste in wine".
Maddie Love, a product developer at M&S, said she hoped the brand's mulled white wine would "appeal to those who prefer a more delicate flavour profile", thanks to its "lighter, fruitier notes" of vanilla and pear.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The origins of mulled wine can be traced back thousands of years to when the ancient Greeks used to "dump spices into the wine and heat it up" in order to "prevent waste", said Nick Hines in Vine Pair. By the Middle Ages the spiced beverage "really took off" and was widely believed to impart an array of health benefits. In Victorian England Charles Dickens helped to cement its association with the festive period when he mentioned a version of mulled wine called Smoking Bishop in "A Christmas Carol".
Already on drinks menus across Europe, mulled white wine is "by no means anything new", said Hannah Crosbie in The Guardian, "but it's certainly a curiosity for this year's festive high-street offering".
I don't know why retailers "persist" with these novel takes on seasonal staples, said Celia Walden in The Telegraph. I can just about cope with supermarkets trying to "flog me" "halloumi pigs in blankets" but when I heard about this latest Christmas hit "my vision went blotchy and my ears were filled with white noise". There should be "rules about these things, laws like those we use to protect historical buildings".
But M&S's mulled white wine is likely to "appeal to most people, even the ones who don't particularly like wine", said Crosbie. It tastes of "pear drops" and is "very sweet on the palate". And while this isn't a complex wine, at £6.50 a bottle does it need to be? "It's perfectly fit for purpose. Ask me again after my fourth glass."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Irenie Forshaw is a features writer at The Week, covering arts, culture and travel. She began her career in journalism at Leeds University, where she wrote for the student newspaper, The Gryphon, before working at The Guardian and The New Statesman Group. Irenie then became a senior writer at Elite Traveler, where she oversaw The Experts column.
-
Swiss bliss: Chenot Palace Weggis takes wellness to the next level
The Blend Heath retreat on Switzerland's Lake Lucerne offers a mid-winter reset
By Felix Bischof Published
-
Earth's mini-moon was the moon all along
Under the radar More lunar rocks are likely floating in space
By Devika Rao, The Week US Published
-
Crossword: February 4, 2025
The Week's daily crossword
By The Week Staff Published
-
Montenegro offers Adriatic adventures without the crowds
The Week Recommends There is room for everyone in this Balkan destination
By Catherine Garcia, The Week US Published
-
Organic wines that won't cost the Earth
The Week Recommends From a 'zippy' muscadet to a 'dangerously drinkable' malbec
By Irenie Forshaw, The Week UK Published
-
Hands-on experiences that let travelers connect with the culture
The Week Recommends Sharpen your sense of place through these engaging activities
By Catherine Garcia, The Week US Published
-
Intimate hotels for a romantic couple's getaway
The Week Recommends Love is in the air at these enchanting properties
By Catherine Garcia, The Week US Published
-
7 Valentine's Day gifts for your special someones
The Week Recommends These tokens of affection cover all the bases
By Catherine Garcia, The Week US Published
-
A first-timer's guide to London's go-to neighborhoods
The Week Recommends Roam the museums in Kensington and eat your way through Hackney
By Catherine Garcia, The Week US Published
-
Fukuoka: a Japanese metropolis with vibrant history, superb eating and less tourists
The Week Recommends A harborside Japanese city that meshes the ancient and the very modern
By Scott Hocker, The Week US Published
-
A beginner's guide to exploring the Amazon
The Week Recommends Trek carefully — and respectfully — in the world's largest rainforest
By Catherine Garcia, The Week US Published