Europe's all-inclusive holiday trend

Big US chains are capitalising on the 'recent surge' in package breaks to bring upscale resorts to Europe

Woman with cocktail by pool
All-inclusive luxury resorts offer high-end dining, butler services and unlimited drinks – all for a fixed price
(Image credit: Getty / Vladgans)

The all-inclusive break is becoming increasingly popular with families and young people, and booking platform Hotels.com has named it as one of 2025's major trends.

Big US hotel chains are racing to capitalise on this recent surge in luxury all-inclusive holidays by launching resorts in Europe "aimed squarely at wealthy families", said Ben Clatworthy in The Times.

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