What Cameron and Miliband could do to win on 7 May

Pollsters offer advice to both leaders – and the formula for Labour is surprisingly radical

Columnist Don Brind

With the polls showing Labour and the Conservatives running neck-and-neck – the latest YouGov survey has the Tories one point ahead – neither of the main parties’ campaigns looks likely to achieve a Commons majority: a messy search for coalition partners appears inevitable.

So, what could Cameron and Miliband do about their evident weaknesses in an effort to force a solid victory on 7 May?

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is a former BBC lobby correspondent and Labour press officer who is watching the polls for The Week in the run-up to the 2015 election.