Can a new Saatchi poster put Tories on winning track?

From those wonderful folks who brought you ‘Labour Isn’t Working’ – a punchy new Saatchi ad

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Thirty-six years after Saatchi & Saatchi came up with their famous ‘Labour Isn’t Working’ poster, which the Tory party treasurer at the time credited with putting Margaret Thatcher in power, a new Saatchi poster was launched yesterday.

Just like the 1979 poster (see below), it’s punchy and it puts the emphasis on the “risk” of voting Labour rather than the “gain” of voting Conservative.

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Jack Bremer is a London-based reporter, attached to The Week.co.uk. He has reported regularly from the United States and France.