Russell Brand interview: why Ed took the risk

Cameron dismisses it as a joke - but Miliband gains access to voters other politicians cannot reach

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(Image credit: 2014 Getty Images)

Ed Miliband took a big risk in being interviewed by Russell Brand: just look at the reaction from much of the Tory-supporting press this morning, who have stuck the boot in before the interview has even be aired.

The Sun dubs Labour the "monster raving Labour party" and criticises Miliband's "desperate attempts to cosy up to loonie leftie Russell Brand". The Mail Online carries a still image of Brand and Miliband mid-interview under the headline: ‘Do you really want this clown ruling us? And no we don’t mean the one on the left.’

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is a former BBC lobby correspondent and Labour press officer who is watching the polls for The Week in the run-up to the 2015 election.