Facebook's $1 billion influencer gambit

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TikTok is now the first non-Facebook app to reach three billion downloads globally, Sensor Tower reported Wednesday, an achievement made all the more notable when taken alongside news of Facebook's plan to pay creators $1 billion through the end of 2022, per CNBC.

Facebook's billion-dollar gambit is just the latest in the creator-courting "arms race," The New York Times writes, and plays into a larger effort from the social network to pry influencers away from apps like the record-breaking TikTok and onto its platforms. TikTok already has its own "deep relationships" within the creator community.

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