Facebook denies targeting 'insecure' young for ads
Social media giant could identify young people needing 'a confidence boost'

Facebook has hit back at a "misleading" report which claims it exploits the emotional state of young users in Australia for marketing purposes.
According to a document obtained by The Australian, the social media giant says it has the ability to identify "moments when young people need a confidence boost" to assist advertisers.
Facebook has been "monitoring posts and activity from users as young as 14", added the newspaper, and can "pinpoint" feelings of insecurity and "failure". Advertisers could also access information regarding "body confidence" and "working out".
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
In its response, Facebook said "the premise of the article is misleading" and that it "does not offer tools" to target people in the manner suggested.
It added that its report, which was carried out by an Australian researcher, had been "intended to help marketers understand how people express themselves on Facebook".
However, it continued, the analysis "did not follow" its standard research process and was being reviewed "to correct the oversight".
Alphr says the "damning" report offered a "depressing glimpse at how social networks can leverage the emotions of young people to aid commercial pitches".
In 2014, Facebook conducted a secret study that allowed academics to "change the order of news feeds as part of a physiological experiment", adds the website. It later apologised when critics deemed the research "unethical".
Facebook is also facing further scrutiny over its Live feed after a man streamed the murder of his baby daughter on the site.
The footage was online for nearly 24 hours before it was removed, Reuters reports, with one video gaining 258,000 views.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - May 7, 2025
Cartoons Wednesday's cartoons - film industry tariffs, self-deportation, and more
-
Weer at Soho Theatre Walthamstow: a 'silly, seductive, slapstick joy'
The Week Recommends Natalie Palamides' 'tear-inducingly funny' one-woman show opens London's newest venue
-
Can the world stop Israel from starving Gaza?
Today's Big Question Total blockade on food and aid enters its third month, and Israel is accused of 'weaponising starvation'
-
Social media: How 'content' replaced friendship
Feature Facebook has shifted from connecting with friends to competing with entertainment companies
-
Meta on trial: What will become of Mark Zuckerberg's social media empire?
Today's Big Question Despite the CEO's attempt to ingratiate himself with Trump, Meta is on trial, accused by the U.S. government of breaking antitrust law
-
What does an ex-executive's new memoir reveal about Meta's free speech pivot?
Today's Big Question 'Careless People' says Facebook was ready to do China censorship
-
What's Mark Zuckerberg's net worth?
In Depth The Meta magnate's products are a part of billions of lives
-
TikTok's fate uncertain as weekend deadline looms
Speed Read The popular app is set to be banned in the U.S. starting Sunday
-
Meta's right turn on red: Zuckerberg turns toward MAGA
Talking Points Zuckerberg is abandoning fact-checkers to embrace "free speech," a familiar refrain for Trump's cohort
-
Is 'AI slop' breaking the internet?
In The Spotlight 'Low-quality, inauthentic, or inaccurate' content is taking over social media and distorting search engine results
-
Bluesky: the social media platform causing a mass X-odus
The Explainer Social media platform is enjoying a new influx but can it usurp big rivals?