Nike World Cup ad comes true as Bentley quits 'robotic' game
The 'new David Beckham' retires at 29 as Nike advert warns of a future of football clones
Perhaps he was inspired by watching Nike's new World Cup advert, The Last Game, which aired on the opening night of the tournament, but former England prodigy David Bentley has announced his retirement at the age of 29 claiming the sport had become too "robotic".
His complaints chime with the theme of the ad, which features modern stars battling against a team of clones, created to take the risk, and fun, out of football.
The former Arsenal trainee, once seen as the natural heir to David Beckham but who won only seven England caps during a peripatetic career, wept as he explained his decision on Sky Sports News.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"I've just fallen out of love with the game," said the winger, who was signed by Spurs from Blackburn for £15m in 2008, but had spent the last few seasons out on loan. "I don't want to carry on playing somewhere just for money."
Football, he said, has changed. "When I first started it was the enjoyment, going in to work every day was brilliant. Now it's a little bit robotic, the social media side of it, the money that has come into the game. I hate to say it, but it's made it boring and predictable [and] calculated."
His announcement came a day after Nike's animated advert, which imagines a future where football is taken over by an army of passionless clones, debuted on British TV.
In The Last Game, which has had 33 million YouTube hits in less than a week, an evil scientist decides to remove the element of risk from the sport by building robots who refuse to take chances.
In the five-minute epic, stars like Cristiano Ronaldo, Wayne Rooney, Zlatan Ibrahimovic and Franck Ribery are forced out of the game by the clones and fall on hard times, before being rounded up by Brazilian striker Ronaldo for a winner-takes-all match to decide the future of the sport.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Geoff Capes obituary: shot-putter who became the World’s Strongest Man
In the Spotlight The 'mighty figure' was a two-time Commonwealth Champion and world-record holder
By The Week UK Published
-
Israel attacks Iran: a 'limited' retaliation
Talking Point Iran's humiliated leaders must decide how to respond to Netanyahu's measured strike
By The Week UK Published
-
Crossword: November 2, 2024
The Week's daily crossword puzzle
By The Week Staff Published
-
The wit and wisdom of Sven-Göran Eriksson
In Depth The first foreign coach to manage England on football, life and death
By The Week Staff Published
-
John Motson dies aged 77: five best Motty moments
Under the Radar The legendary BBC football commentator delivered countless iconic lines in 50-year career
By Chas Newkey-Burden Published
-
Where will Cristiano Ronaldo go next?
feature Portugal captain has been linked with a mega-money move to Saudi Arabia
By Mike Starling Last updated
-
Reactions to Cristiano Ronaldo’s ‘explosive’ interview with Piers Morgan
feature Portugal captain feels ‘betrayed’ by Man Utd and believes he’s being forced out of the club
By Mike Starling Published
-
What next for Cristiano Ronaldo? How the relationship with Man Utd turned sour
Under the Radar Portugal star has ‘almost certainly’ played his last game for United as he is dropped for Chelsea clash
By Mike Starling Published
-
Cristiano Ronaldo vs Lionel Messi: all-time number of goals, career stats and awards
In Depth Portugal star scores 900th career goal but both are facing the challenges of passing time
By Mike Starling, The Week UK Last updated
-
The Ronaldo effect: what big players mean for the finances of major football clubs
feature Manchester United hoping to cash in big after securing the Portuguese star’s signature on two-year contract
By The Week Staff Published
-
Harry Kane will stay at Spurs - is Cristiano Ronaldo next on Man City’s wish list?
feature Football’s transfer rumour mill has gone into overdrive
By The Week Staff Published